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Who is Generation Export?

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The nature of our international trade is changing, along with channels of promotion and distribution. So who is leading the charge and who will be carrying us into the future?

The first of the baby boomers will be retiring this year. In fact when Bob Hawke and Paul Keating floated the dollar, many baby boomers were in their thirties and forties and taking their businesses out of Fortress Australia and onto the world stage. The lucky country indeed made its own luck as our leaders opened up our economy to Asia and the emerging world, and many of our businesses were brave enough to chance it in new lands that were not nearly as affluent or easy to do business in as they are today.

Yes, the lucky country was lucky to have those brave baby boomers but we were also lucky in another sense. Much of Australia's success as an exporting nation was due also to the efforts of the post-war immigrants who ended up leading successful companies. Think about some great Australian icons: Westfield, Bing Lee, Aussie, Crazy John's, Myer... they were all started by someone born outside Australia or a first generation Australian. Around 50 percent of all exporters and two thirds of all entrepreneurs were born overseas, so immigration has helped build our export capability...

Read more: http://www.dynamicexport.com.au/export/starting/tim-harcourt-who-is-gen-export274201/

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